Email validation is a simple, practical way to ensure that your recipients are the right people for your audience. It can save you time and money by making sure that you’re only sending emails to people who have an interest in what you have to say. A lot of businesses overlook email validation as being something they don’t need because they think their list is perfect and that everyone on it really wants what they have to offer. However, there are many factors involved in creating a successful email marketing campaign—including having the right people on your list! And when it comes down to it, addressing bad or inaccurate email addresses is better than not addressing them at all.
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Why do your open rates matter?
Your open rates matter because they’re an indicator of how well your email marketing is working. If you see a big drop in your open rate, it’s time to evaluate and optimize your strategy.
Open rates are also an indicator of how effective your subject lines are at generating interest in the content that follows. If people are opening emails from you, then you’re using a compelling subject line (or subject lines).
Finally, open rates show whether or not people feel that the content of your emails is relevant to them—if it isn’t, then they won’t bother opening those messages!
Why not just write off bad email addresses?
Why not just write off bad email addresses?
The problem with this approach is that you can’t tell for sure if an email address is bad until you try to send something to it. If you don’t validate your subscribers by sending them a test message, they could still be receiving messages they don’t want or need. Not only will this annoy them—which means they’re more likely to mark your emails as spam—but it could also cost you their trust in the long run.
How to validate emails after collecting them
Validate the emails you collect. There are a handful of tools that can help you validate your email list, and most of them are free to use. For example, Email on Acid is a service that will allow you to test the deliverability of any email address using their VLOOKUP tool. Also look Finder.io the best email finder tool that helps to find & verify any email in the world within seconds If they receive an email from your database, they’ll let you know whether or not it was delivered successfully by sending back either an “Accepted” or “Rejected” response. This is helpful because it lets you know whether or not a particular email account has been enabled for receiving mail yet (and thus won’t be able to receive any messages).
MailTester also provides this kind of validation service as well as one-off tests at varying price points depending on how many addresses need checking up on.
Email validation best practices
The best practices for email validation are as follows:
- Validate emails before collecting them. This is the best option because it saves time, money and effort in the long run. You’ll have a much better idea of what kind of response you can expect from your customers if you have a large enough sample size to work with.
- Validate emails after collecting them. This is good if you’re just starting out with your email list and want to see how many people actually respond to certain types of messages before investing too much into them (for example, sending coupons).
- Validate emails after sending them. This is useful for measuring open rates on specific campaigns or messages (while still allowing for some flexibility). If there’s something that didn’t perform well with one group but did great with another group, this would be where we’d find out about it so we could try again later on down the line!
Email validation is an easy and practical way to ensure you’re not wasting time communicating with the wrong people
Email validation is an easy and practical way to ensure you’re not wasting time communicating with the wrong people. Once implemented, it can be easily maintained, scaled up as needed and customized for your team’s needs.
Conclusion
Email validation is a simple way to improve your open rates, but it’s also a great way to ensure you’re not wasting your time communicating with people who aren’t interested in what you have to say. If someone hasn’t bothered to give you their email address, they probably won’t respond well to an email from you. Use email validation as one of the many tools available today for outreach and engagement