The Pros and Cons of Using Unconventional Domain Name Extensions

In the ever-evolving world of internet real estate, unconventional website names have become a trendy alternative. Unique extensions like the .net, .io, and .app domain names give businesses and individuals a chance to stand out in the vast digital landscape. However, selecting the best domain extensions is a delicate balance between creativity and practicality. 

Ultimately, the best extensions for websites depend on your goals, audience, and brand image. With so many factors to consider, it looks worthwhile to weigh each option’s pros and cons carefully before making a final decision.

Pros and Cons of Using Unconventional Domain Name Extensions

Numerous TLDs, although not as well-known as .com, are still suitable for serious websites. The alternatives listed below are not the only options, but they are the top contenders for those that want an address that projects credibility and authority. We want to help you make an informed decision when it comes to choosing your ideal domain name extension.


Websites other than .com can offer several benefits. They include the aspects set out below. 

Brand Identity

They can help you stand out from the crowd and create a memorable brand identity. For example, if you have a website dedicated to selling items online, using .shop or .biz as your TLD can make your website more catchy and relevant than using .com

Niche Relevance

Industry-specific web addresses can quickly communicate your niche to users more clearly than generic extensions. If you have a website dedicated to an app, .app domain establishes your website’s purpose at a glance.

Availability and Cost Benefits

Unconventional domains can offer more availability and lower prices than .com. Since .com is so popular and competitive, finding an available and affordable address can be challenging. However, with unconventional TLDs, you have more chances of finding a unique and suitable domain name without breaking the bank.

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It’s important to remember that .com addresses are popular for a reason, and opting for an alternative can have drawbacks. The most popular are listed below.

Less Trust and Recognition

Websites with names are sometimes seen as less trustworthy by more wary customers; they may inspire less confidence and be less recognized by some users who associate them with spam. This can have a lesser or greater impact on your reputation, depending on your target audience. 

Since .com domains are so widely used and established, some users may perceive them as more credible and authoritative than unconventional TLDs. Some users may also be unfamiliar with some of the newer or less common extensions and may avoid clicking on them.

Less Memorability

Internet users are familiar with .com, so it might be difficult for people to remember to type your correct website name if it uses a less common extension. 

Negative Effects on SEO

They can affect SEO negatively if they don’t match your target market or keywords. Search engines use various factors to rank websites for different queries, including domain names. If your unconventional extension does not match the keywords that users are searching for or the market that you are targeting, it may hurt your website’s visibility and ranking.

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.com Alternatives to Consider:

It’s necessary to pay attention to the most popular alternative TLDs. They include: 

  1. .io

The .io TLD was originally designed for sites based out of British Indian Ocean Territory, but despite its narrow focus, the .io site name has gained popularity among the tech community, becoming a favorite among companies in this sector.

  1. .app
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The .app domain is a gTLD or “generic top-level domain,” placing it in the same core group as .com, .net, .org, .biz, and .info, unlike country-specific TLDs like .io. The .app originated in 2012, taking its name from the commonly used IT industry term “application.”

  1. .co

The .co is another country-code extension that gained worldwide adoption due to its distinctiveness. Originally corresponding to Colombia, .co has become popular because it is only one letter different from .com.

  1. .net

.net has been around as long as its .com counterpart. Though not as popular, this address offers several advantages. Internet users are familiar with .net addresses and generally perceive them as trustworthy. 

Summary: Pros and Cons of Using Unconventional Domain Name Extensions

If your desired web address is obtainable with a .com extension, it’s usually worth using, as it’s a secure, reliable, and trusted option. However, if it’s unavailable or if something unique is preferred, there are plenty of other extensions that are easy to remember and offer their distinct advantages. In the end, finding the best domain extensions for your business will depend on several factors.

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