Product launches like it or not, play an important role in every company. The fate of the product is often determined by the way you choose to launch your product. Everything can go wrong if you’re using the wrong practices.
It is not something that happens overnight, and if you really want to be prepared well, you better listen carefully to what we’re trying to say next.
It can be time-consuming, frustrating, and exciting. It can be hard, it can be complex, it may freak you out. But if you want to do everything correctly, we have something for you.
This article will keep you right on track with the best practices for your product launch.
- Identify the audience
Who is your product meant for? This is the first step that will help you determine who your audience is. It is only right for you to understand whether your product is the right fit for the market. What preferences the people have and what kind of problems they are facing, and whether you are offering them a reliable solution will affect the results of your product.
A poorly planned product launch will end up badly. That’s why you need a good marketing strategy. With trending statistics you’ll make good informed decisions. You’ll see the current trends and what your product can bring to the market so it can fill the void of people’s needs.
Ways to reach your audience
When and how you reach your potential clients are also important factors that will determine the success of the product launch.
Using email marketing it’s an effective way to reach your potential customers. After identifying who your audience is now it’s time to create an outstanding informative email & subject lines that will catch the attention of anyone who reads it. Email it’s a great way to announce your new product launch.
You can send out more than just one email. There’s a chance that any email could get easily lost, you can start with building curiosity among people by sending them emails that something new is preparing. Two or one week before the product launch you can disclose all the details regarding the new product. Choose the right time to send out those emails, so everyone can be prepared in time for the big launch.
Tv is a good choice to announce the launch of your product, especially because there are a lot of people who are watching either news, movies, or sports. When you decide to use television for advertising your products make sure that you’re either the first commercial break or the last one. When there is news on television, and people are watching it live, there’s a high chance that the commercial won’t be fast-forwarded but rather watched by the people.
Social media can reach millions of users in only 24 hours with your post about a new product launch. Great isn’t it? You effortlessly reach people while you’re focusing on engaging content on how to tell about your new product more. Choose the platform where you had the most interactions with the people from your previous product launches.
- Self-motivated and hard-working team
Creating a good product is a complex process of exchanging knowledge, practices, and resources between individuals who have the same goal. To succeed. Having a good management team it’s only going to strengthen you as a company.
Each member of the team should put effort into selecting the best practices regarding the design, method of development, and everything that will affect the outcome of the product.
Zeda offers a few practical and useful product checklists that will help you successfully launch your product by using traditional software. Your team should be highly motivated and ready to use different approaches for the best results.
A dedicated and hardworking team will overcome any challenges that may come their way.
Sometimes under unusual circumstances, things may go the wrong way. That’s why you need to prepare yourself and your team to have backup plans if things don’t go a certain way. You have to think of the worst scenarios happening so you can be prepared well.
What’s going to happen if the venue where you want to hold the launch meeting cancels? What if you face some technical issues on the day of the launch? Those things can be prevented only when you have a backup plan and examine all the possible risks.
Marketing planning is a philosophy that aids in better understanding the needs of the people, and acknowledging these needs helps in creating the best products that solve their problems. Planning shouldn’t in any way be excluded from the process of launching a new product.
If you want to create the perfect launch strategy you need agile planning that will help you achieve your goals. A release plan or agile planning is a written document that contains all the information about the upcoming features of a certain product.
Agile planning happens after the roadmap has been done and confirmed. The release plan will help the team to better understand their expectations and directions for the project. All the risks that may appear from the project are analyzed. Each one of the team’s performances can be identified during the process.
- The branding of the product
After undergoing all the steps above, now it’s time to choose the branding of your upcoming product. Choosing the right identity for your product matters. That’s why you need to carefully choose the following:
- Fonts and colors
- Web footer
- Business cards
- Brand standards documents
- Envelopes, etc.
The story behind a brand should be mesmerizing and should catch the attention of the readers. You need to motivate your potential customers to buy your product by disclosing the problems that will be solved by the product that you’re offering them.
When you’re sending out messages you should be consistent with the internal and external promotion. Avoid any marketing jargon that you know won’t attract customers. Good storytelling will help you form an emotional connection with your customers.
- Pricing strategy
When it comes to choosing the right price for the product, each member of the team should have an opinion on that. If you decide on setting a higher price, you’re risking because not everyone can afford the product if it’s too pricey.
However, it all depends on what kind of product you are launching. If you’re launching an app you may offer the free version and only pur price on the extended version of the app. That’s up to you. Just consider what people would want and whether your price is correlating with the quality of the product.
- Training your support team
Good sales representatives should be trained so they can assist your customers in the best way possible. They should know every detail and information about the product and all its important features.
They should also help the clients over the phone, video calls, or chats immediately to resolve any issues and frustration. Any user should be able to give feedback about a certain product, which can be done through dedicated channels.
- On the day of the product launch
Even with the greatest team in your company, you should also take part and side with the customers where you’re offering your support to the new upcoming customers. This will allow you to dig deep into the insights of honest reactions from your customers.
It’s better to be present on the launch day so you can show that you value each and every response of the customers and that you’re actually proud of your project. Another thing you should do is prepare the staff of your team, so they know exactly what their role is on the special day.
There are studies that tell us that Tuesday is somehow the best day to launch your new product. To bring even bigger attention to your launch you can host a live on Facebook or Instagram or webinar. This way the people who can’t attend your launch in person can still be present somehow for that moment.
Plan, test, and launch
You’ve successfully launched your first or 10th product. What should you do now?
Now it’s the time to keep your clients interested in the newly launched product through emails, discounts, etc.
Once you’ve launched your product, it’s time to gather user feedback, the first metric that will help you to collect user data about your product, and whether there is something that can be approved or changed. If flaws are pointed out in the product, your immediate reaction is important,