Blog writing started as a convenient way for people to journal their experiences and share them with other people. The word blog itself is actually short for weblog, where a log is a record of something, and web, of course, refers to the internet.
Now, blogging has become a tool for corporations and businesses to market themselves to their audience in a relatable, informative, and useful way. The use of blogs for marketing falls under the umbrella of digital marketing, specifically content marketing.
In 2024, blogging is difficult because of content saturation, information overload, and cutthroat competition. In this article, we will teach you to rise above all that by mastering blog writing.
Art of Blog Writing: Techniques and Strategies to Become a Master of Blog Writing
To master blog writing, you need to do the following things: We will explain the advantages of each listed item in its section.
1. Research Your Topic And Audience
As a blog writer, you naturally write on a specific set of topics. This specific set is known as your niche. Typically, a blogger is an expert or has more than average knowledge about their niche.
However, due to the fast nature of the world, all kinds of new information and developments can happen overnight. As a blogger, it is your job to stay on top of things and always write well-researched work that covers the latest developments.
Why is that important? Well, outdated information is useless, and nobody wants something useless to waste their time. You will attract a larger audience to your blog by providing the most well-researched and latest information. That’s why you should always do new research when writing a blog post.
Now, let us discuss the second part of this section: audience research. All niches do not have universal appeal; that’s why they are called a niche—“a specialized segment of the market for a particular kind of product or service (Google).
Each niche has a specific audience. When you do audience research, you are looking for people who are interested in your niche and have something to gain from it. Aside from that obvious point, here are some other things that get uncovered during audience research.
- Preferred tone and writing style
- Preferred format of content
- Preferred topics in the niche
When you know what your audience prefers, you can tailor your content to their liking. That improves the engagement of your blog posts and is a sign of masterful blog writing. There are many ways to do audience research, so take a look and adopt what you can.
2. Write With Clarity
The clarity of your blog’s content is necessary for its engagement. A blog post that is used for content marketing needs to be accessible to its audience. The accessibility of a blog is dependent on the following things:
- Ease of access. How easy it is to find the blog and locate the content.
- Ease of reading. How easy it is to read the contents and understand them.
- Ease of navigation. How easy it is to navigate the blog content.
Generally, an audience does not want to jump through any hoops to get to their content. The simpler the process, the happier they are. A happy audience is a loyal audience. That’s why the more accessible your content is, the better it will perform.
You must do keyword research and adjustments to ensure your content is easy to find. From keyword research, you will find the appropriate search terms that people use to find blog content like yours. By using these terms in your articles, search engines will know which queries to show your content to.
As for reading ease, that depends on your vocabulary and sentence structure. Limiting your vocabulary to what is commonly used in daily communication and keeping your sentences short and precise will boost readability. However, if you cannot do it as you write, you can do it afterward in the editing phase.
A particularly easy method of improving readability is the use of paraphrasing. You can paraphrase any content that seems difficult to read. If you want to do that faster, you can even paraphrase online with a tool. A paraphrasing tool can alter words and phrases by replacing them with their synonyms. Some of them can even change the sentence length and structure.
We will discuss formatting in a later section of this article.
3. Add Images For Extra Flair
A good blog is never just a wall of text. It has an appropriate amount of images that spice up its content. Images are very useful for blogs in a variety of ways. They provide SEO benefits as well as audience engagement benefits. Let’s see what they are.
- Images break up the monotonous walls of text.
- Images contribute to SEO
- Images provide more information than text in a shorter amount of time
- An article with images can be found through image search as well as standard search
Images are nice to look at, so your audience will be happier if you include them. You can use infographics, charts, and tables to provide more information in a concise and attractive format.
The name of the image and its alt text also contribute to SEO. To a web crawler, an image is invisible. They cannot see it like humans can. They can only see the image description and alt text. Providing these descriptions and alt text (with some appropriate keyword use) massively bolsters the on-page SEO of the blog post.
Also, when you put images in your content, and it gets indexed, your blog post becomes searchable through image search. That means if you have an image of a gearbox and somebody searches for gearbox images online, they will be able to find your post. That results in more traffic to your blog.
4. Format Content Correctly
We mentioned formatting content earlier in the “write with clarity” section. Formatting does a lot for clarity. The better your formatting, the better your content’s readability will be. Just imagine: is a blog post with proper headings, lists, bullet points, and images easier to read, or is it a plain post without any formatting?
The answer is the former. Formatting provides the reader of the blog post with a road map of the content, and they can skip to the parts they need or want to read. Proper headings and lots of bullet points make your content easier to scan, and you show your audience that you respect their time.
Most blog posts that are not or poorly formatted don’t even get read. As soon as the user sees that they are nigh unreadable, they leave. With formatting, that is not an issue.
Formatting also has direct SEO benefits because it aids in the indexing of the blog post. When you use headings (H1, H2, H3), lists, and bullets, the web crawler can discern that a heading or list has started. If you use keywords in the headings, the crawler will be able to understand what kind of topic is beginning.
The better the indexing of an article, the better its chances of ranking high on the SERPs. So, always format your content correctly.
5. Proofread For Mistakes
Proofreading is the golden rule for all kinds of writing. No matter what you write, it can be improved. Typically, the first draft of any write-up is problematic. It may have grammar, delivery, or tone issues. It is important to find and remove these issues because they can negatively impact your audience’s experience.
To proofread and find mistakes, the easiest thing you can do is take a break, have coffee or tea, and then come back to read the content. Then you should read the content out loud. When you read stuff aloud, you focus more on the contents and the words. Bad sentences and difficult words become more prominent.
You can get a better effect if you can get someone else to read your content aloud. In this case, you get unbiased feedback on your work. However, if you don’t want to do either, you should use proofreading tools.
For example, if you want to just proofread for grammar, you can do it with an online tool. You want to search for grammar checkers for an online check procedure. Pick out a free tool and then input your content. Grammar checkers can identify and correct spelling, punctuation, and even tense errors.
They can save you time and effort and make your content look professional.
Conclusion on Art of Blog Writing
Those are some strategies and techniques for mastering the art of blog writing. If you can apply them to your blogging, you will see more traffic, engagement, and demand for your content.
So, go ahead and implement these strategies and techniques in your game plan and master the art of blog writing.