Top 10 Most Common Types of Marketing Jobs in 2023

Do you want to know the types of marketing jobs? If yes, then have a close look at the 10 most common types of marketing jobs. Explore them now

As per Statista, marketing jobs are forecasted to rise by 10% from 2020 to 2030. It is growing at a faster pace than average for all other jobs.

Marketing and promotional campaigns are vital to every business. Moreover, an enterprise, as organizations desire to develop and support its market share. That’s why marketing careers are available in all types of organizations. Also, an immense number of firms, startups, nonprofits, small businesses, etc. 

Do some businesses give more useful marketing jobs than others? No, not truly. But some businesses excel at various types of marketing jobs and offer options for various kinds of employees.

Let’s know the 10 best common types of Marketing jobs. But before we start, let’s have a look at some of the questions that you should be aware of. 

What Is Marketing?

The word “marketing” appears as a simple word, but it gets complex as you bust it down. If you don’t know anything about marketing jobs, searching for jobs online could convince you that this is not your aim job.

Marketing is a job that provides you with a lot of fun with better web skills. It is a company that is practically grasping a bullhorn and declaring, “Hey! We love this company, and here’s why you should, too.”

Apart from this, Marketing is also quite active and varied. It provides various positions for people of all powers. Whether you’re qualified with creative capability or analytical prowess, marketing’s gained a perfect career site for you.

As per Merriam-Webster, marketing is “the method or process of distributing, selling, promoting a product or service.” But the job of marketing involves much, much more than that.

10 Most Common Types Of Marketing Jobs 

These are the following marketing jobs given below. 

Job TitleAverage Salary
Marketing Executive$ 62,063
Marketing Assistant$ 40,447
SEO Specialist$ 49,863
Social Media Marketing$ 58,374
Marketing Coordinator$ 48,168
Marketing Analyst$ 59,400
Content Marketer$ 55,359
Digital Strategist$ 64,892
Product Marketing Manager$ 95,959
Director Of Marketing$ 93,199

Marketing Executive

Image Source: Payscale

Average Annual  Salary: $ 62,063

Image Source: Payscale

The pay for Marketing Executives can vary based on several factors, including experience level, industry, company size, and location. Generally, as Marketing Executive gains more experience, their salary will increase. Here’s an approximate salary range for Marketing Executives by experience level in the United States based on data from PayScale:

  • Entry-level (0-1 years of experience): $40,000 – $70,000 per year
  • Mid-career (5-9 years of experience): $60,000 – $120,000 per year
  • Experienced (10-19 years of experience): $80,000 – $150,000 per year
  • Late-career (20+ years of experience): $90,000 – $170,000 per year

Marketing Assistant

Image Source: Payscale

Average Annual  Salary: $ 40,447

Image Source: Payscale

According to data from Payscale, as of February 2023, the average hourly pay for a Marketing Assistant in the United States is $16.53. The pay by experience level is as follows:

  • Entry-level Marketing Assistants with less than 1 year of experience can expect to earn an average total compensation (including tips, bonus, and overtime pay) of $14.41 per hour.
  • Marketing Assistants with 1-4 years of experience can expect to earn an average total compensation of $16.41 per hour.
  • Marketing Assistants with 5-9 years of experience can expect to earn an average total compensation of $18.23 per hour.
  • Marketing Assistants with 10-19 years of experience can expect to earn an average total compensation of $19.37 per hour.
  • Marketing Assistants with more than 20 years of experience can expect to earn an average total compensation of $20.01 per hour.
See also  250 Hot And Innovative Good Research Paper Topics for Psychology

Preliminary duties: The Marketing Assistant job generally comprises supporting the marketing team as the primary duty of the job. Marketing assistants undertake different organizational tasks connected to marketing campaigns. It includes maintaining databases, collecting marketing data, and communicating with customers. Also, they may formulate reports, white papers, case studies, presentations, and other marketing materials.

SEO Specialist

Average Annual  Salary: $ 49,863

Image Source: Payscale
Image Source: Payscale

Preliminary duties: Search engine optimization (SEO) experts are liable for growing the quality and portion of web traffic to business websites. It includes the best types of Marketing Jobs. They generally function keyword searches and include appropriate keywords in web copy and landing pages to optimize them for SEM (search engine marketing). They may likewise launch content research, help with content creation and make website architecture suggestions to enhance the SEO. 

Social Media Marketing

Average Annual  Salary: $ 58,374

Image Source: Payscale
Image Source: Payscale

According to Payscale, the pay by experience level for SEO specialists in the United States as of February 2023 is as follows:

  • Entry-level (0-1 year of experience): $43,000 per year on average
  • Early career (1-4 years of experience): $52,000 per year on average
  • Mid-career (5-9 years of experience): $65,000 per year on average
  • Experienced (10-19 years of experience): $74,000 per year on average
  • Late-career (20+ years of experience): $75,000 per year on average

Preliminary duties: Additionally, they research the target audience with the help of Meta audience insights tools or other social media analytics tools to maximize social media marketing efforts.

Marketing Coordinator

Average Annual  Salary:$ 48,168

Image Source: Payscale
Image Source: Payscale

According to data from PayScale as of 8 February 2023, the average salary for a Marketing Coordinator is:

  • With less than one year of experience is around $42,000 per year. 
  • With 1-4 years of experience, the average salary is around $46,000 annually. 
  • With 5-9 years of experience, the average salary is around $51,000 annually. 
  • With 10-19 years of experience, the average salary is around $53,000 annually.
  • With 20 or more years of experience, the average salary is around $54,000 annually.

Preliminary duties: Marketing coordinators ordinarily lead the implementation, planning, budgeting, and coordination of print, and online marketing campaigns, broadcasts, etc. They collect pertinent customer data to generate marketing techniques and coordinate marketing activities by monitoring trends, researching markets, evaluating competitors, conducting customer surveys, etc.

Marketing analyst

Average Annual Salary: $ 59,400

Image Source: Payscale
Image Source: Payscale

The pay for a Marketing Analyst can vary based on several factors such as location, company size, and industry, but experience level is a significant factor as well.

As of my knowledge cutoff on 7 February 2023, according to data from Payscale, the pay by experience level for Marketing Analysts in the United States is as follows:

  • Entry-level Marketing Analysts with less than 1 year of experience can expect to earn an average total compensation of $50,000 per year.
  • Early career Marketing Analysts with 1-4 years of experience can expect to earn an average total compensation of $57,000 per year.
  • Mid-career Marketing Analysts with 5-9 years of experience can expect to earn an average total compensation of $67,000 per year.
  • Experienced Marketing Analysts with 10-19 years of experience can expect to earn an average total compensation of $72,000 per year.
  • Late-career Marketing Analysts with more than 20 years of experience can expect to earn an average total compensation of $74,000 per year.
See also  Hapi vs Express | Which Is The Best Framework For You?

Preliminary duties: The Marketing analyst job duties of a market analyst have to assess market conditions, specify the need for products and services, etc. Also, consider the costs people might be ready to expend for them and determine the target of the customers. They can also analyze the marketing campaigns’ performance, find trends, and advise to overwhelm campaign challenges. 

Content Marketer 

Average Annual  Salary: $ 55,359

Image Source: Payscale
Image Source: Payscale

According to data from Payscale, the pay-by-experience level for Content Marketers in the United States is as follows:

  • Entry-level Content Marketers with less than 1 year of experience can expect to earn an average total compensation of $46,000 per year.
  • Early career Content Marketers with 1-4 years of experience can expect to earn an average total compensation of $51,000 per year.
  • Mid-career Content Marketers with 5-9 years of experience can expect to earn an average total compensation of $60,000 per year.
  • Experienced Content Marketers with 10-19 years of experience can expect to earn an average total compensation of $68,000 per year.
  • Late-career Content Marketers with more than 20 years of experience can expect to earn an average total compensation of $68,000 per year.

Preliminary duties: Content marketers plan, copywriters, research, and create well-written content. It shares various types of engaging, shareable content on multiple platforms for promotional objectives. This can contain website copy, podcast scripts, articles, blogs, video scripts, reports, whitepapers, advertising copy,  infographics, presentations, and ebooks. It is also included in the best types of marketing jobs and is a highly recommended job.

Digital Strategist

Average Annual  Salary: $ 64,892

Image Source: Payscale
Image Source: Payscale

According to Payscale, as of 27 January 2023, the average annual salary for a digital strategist in the United States is $66,534. Here is a breakdown of average salaries by experience level:

  • Entry-Level (0-5 years of experience): $46,000
  • Mid-Career (5-10 years of experience): $60,000
  • Experienced (10-20 years of experience): $71,000
  • Late-Career (20+ years of experience): $102,000

Preliminary duties: Digital strategists specify a company’s business objectives and execute a proper digital marketing method to accomplish them. They ordinarily cooperate with other marketing experts to prepare and invent advertising methods for online brand marketing.

Product Marketing Manager

Average Annual  Salary: $ 95,959

Image Source: Payscale
Image Source: Payscale

According to data from Payscale as of February 2023, the average annual salary for a Product Marketing Manager in the United States is around $98,000. However, the pay can range from around $61,000 to $140,000, depending on location and experience.

Here are some average annual salaries for Product Marketing Manager positions based on experience level:

  • Less than 1 year of experience: $78,000
  • 1-4 years of experience: $90,000
  • 5-9 years of experience: $101,000
  • 10-19 years of experience: $107,000
  • 20 years or more of experience: $107,000
See also  Innovative Teaching Strategies in Mathematics: Beyond the Numbers in 2024

Preliminary duties: Product marketing managers formulate marketing techniques to boost and sell products. They analyze markets and customer trends to specify if thorough products may trade well in particular locations.

Director of Marketing

Average Annual  Salary: $ 93,199

Image Source: Payscale
Image Source: Payscale

According to data from Payscale as of 25 January 2023, the average annual salary for a Director of Marketing in the United States is around $120,000. However, pay can range from around $72,000 to $180,000, depending on location and experience.

Here are some average annual salaries for Director of Marketing positions based on experience level:

  • 1-4 years of experience: $60,000
  • 5-9 years of experience: $85,000
  • 10-19 years of experience: $104,000
  • 20 years or more of experience: $126,000

Preliminary duties: The marketing director is in the marketing department’s custody and leads its day-to-day functions. They ordinarily manage marketing campaigns, research, and assess marketing strategies. 

Types of Marketing Jobs Reddit

Here are some typical types of marketing jobs that you might come upon on Reddit:

  • Digital Marketing Specialist: These people are experts in digital marketing channels such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing..
  • Social Media Manager: Social media managers manage and enforce social media plans. They make content, engage with the audience, watch trends, and study data to optimize their social media existence.
  • Content Marketer/Copywriter: Content marketers and copywriters create written and visual content for marketing drives, websites, blogs, social media, and other channels. They focus on creating clear and interesting content to attract and retain clients.
  • Marketing Analyst:  Analysts collect and study data to offer insights into marketing campaigns, client behavior, and market trends. They use data tools and analytics platforms to find patterns and make data-driven suggestions.
  • Brand Manager: Brand managers are liable for creating and maintaining a brand’s identity, positioning, and plan. They oversee brand communication product launches and ensure consistency across marketing channels.
  • Marketing Manager: Marketing managers oversee all marketing activities within a company. They develop marketing strategies, manage budgets, coordinate campaigns, and monitor performance to achieve marketing objectives.
  • Public Relations (PR) Manager: PR managers handle the public image and reputation of a company. They manage media relations, create press releases, including crypto press releases, handle crisis communication, and develop relationships with journalists and influencers.

Types of Jobs After MBA in Marketing

Here are some common job roles that are often pursued by MBA graduates specializing in marketing:

  • Brand Manager,
  • Marketing Manager,
  • Product Manager,
  • Market Research Analyst,
  • Digital Marketing Manager.
  • Sales Manager
  • Advertising Manager
  • Market Analyst
  • Account Manager
  • Marketing Consultant

Conclusion 

I hope these 10 most common Types Of Marketing Jobs are helpful for you and you get all the information through the above-given information. 

So, all these are the various types of marketing jobs. All of the jobs in the marketing field are good for every kind of worker. But the best jobs are Social Media Marketing and Search Engine Optimization (SEO) / Search Engine Marketing (SEM). Both jobs are highly paid and provide the highest salary benefit with extra perks. If you want to know them in-depth, you just read the above-given information.

Frequently Asked Questions

Is marketing a tough job?  

Marketing can be challenging but offers many opportunities for creativity, problem-solving, and professional growth.

Which marketing pays the most?

Some marketing roles like Chief Marketing Officer, Marketing Director, Digital Marketing Manager, and Product Marketing Manager generally offer higher earning potential than others. 

Which is bigger sales or marketing?

Some companies may emphasize sales and have larger sales teams, while others may prioritize marketing and allocate more resources to marketing initiatives.

Leave a Comment